-Opening sequences are a vital element in film marketing as the first minutes will captivate the audiences’ attention; viewer decided to watch the rest or not
- Creates immediate interest in the film from the start
-Does not give away crucial elements; some opening sequences are criticised for giving away too much detail
-Opening credits placed at the beginning of film. The purpose of this is to inform viewers what is expected in the film; audience often decide to watch a film based on the actors in it.
-Title and release date placed at end of film
-Names of directors and/or producers are embedded; phrases such as ‘from the creator of...’. The main intention of this is for spectators to make connections between the film about to be viewed and previous successful and recognised films by the same director/producer.
-Powerful voiceover may be present to captivate attention of viewers; pungent voice emphasises key elements of the film.
-Music is essential as it portrays genre, style and plot of film. Music is used in a clever manner to bring the opening sequence together.
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